As the world's largest cosmetics company, L’Oréal's commitment to beauty for all takes on a new meaning with the establishment of Amelior Academy, a fictional cosmetology school built upon the belief that beauty is something for anyone and everyone. With experienced faculty members, unparalleled opportunities, countless hands-on educational experiences, and full access to L’Oréal's portfolio of brands, Amelior offers a unique, 3-year long program where students will graduate with valuable knowledge in addition to a degree that carries a global reputation of excellence, innovation, and quality that is universally recognized in all industries.
All of the following materials were written, designed, and edited by me for PR351A: Strategic Public Relations, Media and Content. See an online newsroom version of this media kit here.
Formal memo outlining the elements included in the media kit
Formal memo outlining the elements included in the media kit
Backgrounder spotlighting the connection between L'Oréal and Amelior
Backgrounder spotlighting the connection between L'Oréal and Amelior
Amelior Academy Fact Sheet
Amelior Academy Fact Sheet
News release announcing the opening of Amelior
News release announcing the opening of Amelior
L'Oréal Fact Sheet
L'Oréal Fact Sheet
Formal biography on Frances Hannon, Chancellor of Amelior Academy
Formal biography on Jean Paul Agon, founder of Amelior and CEO of L'Oréal
Media advisory for Amelior's welcome ceremony
